OkCup >

OkCup >

2 yrs ago, dating software OkCupid was the darling of this imaginative globe. The brand’s “DTF” campaign from Wieden + Kennedy ny twisted the meaning that is original of acronym with a large number of brand new sayings built to go dating far from simply hookups. The campaign—a that is bold for OkCupid, established in 2004—significantly boosted buzz, produced declaration, and received both praise and scorn. Continue reading OkCup >