UK Gambling Ad Labeled as Seductive Is Banned by ASA

UK Gambling Ad Labeled as Seductive Is Banned by ASA

A somewhat saucy TV spot from British bookmaker Coral ran afoul of that country’s ad standards council. (Image: Coral)

A TV spot for UK-facing bookmakers Coral was banned by the united states’s Advertising Standards Authority because it’s deemed to link gambling with ‘seduction,’ and therefore contravenes gambling advertising regulation in that country.

The TV spot showcased two men in a barber store that are reading The Racing Post and discussing whether or not to place a bet, whenever an attractive young woman enters dressed as a jockey. Pausing only to close one man’s jaw she holds up a sign bearing ‘today’s great offer’ the name of a horse and its odds while one of the men places a bet on the Coral mobile app with her riding crop.

Gibraltar-based Coral has protested its innocence, however, claiming that, while the did that is commercial contain an attractive model, it ‘did not consider that it linked gambling with seduction, sexual success or improved attractiveness’ and also the character did perhaps not ‘flirt with or seduce the men and there clearly was no recommendation that the men would become more attractive or sexually successful after betting.’

Seduction Fills the Air

Nice try, Coral. We at Casino.org don’t pretend to be specialists in things of seduction, but we would like to imagine that if an appealing girl dressed as a jockey teasingly closed our gaping jaws it would at least be a little bit ‘flirty,’ would Continue reading UK Gambling Ad Labeled as Seductive Is Banned by ASA

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