Science Fiction Studies

Science Fiction Studies

#81 = Amount 27, Component 2 = 2000 july

The Fetishization of Masculinity in Science Fiction: The Cyborg while the Console Cowboy

One aspect that is significant of technofetishism may be the intensification of our cultural lust for brand new technologies. We come across such “technolust” celebrated in Wired magazine’s regular “Fetish” spot; this covers a selection of new services from technical gadgets including the MindDrive—a sensor sleeve that slips onto the index hand for people game players whom tire of keeping a joystick—to brand new and much more manly means of eating ginseng. As Tim Barkow writes, “Brewing up tea as a boon to your manhood simply too femme? A means of getting your daily dose of ginseng that’s as butch as the root’s reputation at last there’s. ” (65).

Wired’s ginseng fetish is exposing, for just what are at stake the following is not merely a type of commodity fetishism. Wired’s advertisement evokes a framework that is psychoanalytic that the fetish wards from the risk of feminization. The sight of which can be a source of castration anxiety for the male subject in orthodox psychoanalytic readings, it is always the woman who is fetishized; the fetish masks her horrifying lack of sexual difference. In this reading, the fetish stands set for the woman’s missing phallus and facilitates the disavowal of her “castration, ” protecting the male topic through the looked at their own feasible “feminization. ” The new form of ginseng as a phallic fetish in similar fashion, Wired promotes. Continue reading Science Fiction Studies