Lumen Is ‘Tinder For Seniors’ Plus It Simply Launched

Lumen Is ‘Tinder For Seniors’ Plus It Simply Launched

Lumen for an iPhone X

Making Badoo, Bumble and Chappy, Andrey Andreev, knows a plain thing or two about internet dating. Lumen may be the latest venture in Andreev’s job with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical more youthful end associated with the age range – over-50’s are Lumen’s the desired clientele.

Despite a busy web site market, Argouges views a huge mobile marketplace for Lumen; “When you have a look at relationship products specific to over 50s, they all are dating web sites. 80 million singles over 50 in the united states and Europe that is western the demographic is underrepresented by dating sphere.” Argouges must be bullish; he’s spent +$4.5 million within the software.

The scene is familiar. Swipeable pages, big images, bios however with one huge difference. All users have to upload a selfie within the verification process, plus an algorithm authenticates this contrary to the other profile images provided. a good touch and a tragic sign of the changing times and difficulties with online dating sites.

Dating apps are wide ranging. Any brand new software this is certainly attempting to scale requirements a new style of strategy and Argouges is wanting new things ; “Our company is testing lots of various marketing techniques, utilizing a mixture of on the internet and offline, with a give attention to offline because we should satisfy our user base and build up a discussion using them. As an example, this thirty days I will be attending a selection of sporting, musical and social occasions that are matching with your brand name vision and demographics.” Time will tell if this bears better fresh fruit than the typical spam your buddies and paid-ads strategy that most dating apps would like to utilize.

The question that is biggest, exactly what makes Lumen much better than competitors? Continue reading Lumen Is ‘Tinder For Seniors’ Plus It Simply Launched