Younas said the organization wished to create a message that is positive had been additionally funny.
“It really is a part that, specifically for the Muslim portion, does not get portrayed very often, ” he stated. “Unfortunately it is usually negative. We wanted to do things a little differently, freshen things up a little. “
He included that the a reaction to the ads happens to be “overwhelmingly good, ” with a great amount of attention on Twitter and Instagram.
“clearly there were a couple of EDL English Defense League, a far-right, Islamophobic organization types whom fundamentally can’t stand any type of Muslim guide, ” he included. “We had a little bit of that, but that has been 1% of this feedback we’d. “
Help from Silicon Valley
Together with strategy truly appears to be paying down.
In the summertime of 2017, Muzmatch ended up being accepted into Silicon Valley-based accelerator Y Combinator, that have supported the kind of Airbnb, Dropbox, and Reddit and offer a community of resources and help for startups — along with investment. Continue reading It launched a 2nd campaign in January with similarly tongue-in-cheek taglines.